Quick summary of the new Google optimiser. If they say it works, says MediaPost then it does.
“We were trying to solve a problem about which types of landing pages work,” he said. Website Optimizer allows advertisers to have one page, perhaps a home page, add some Java scripts to the page, and then be able to show visitors different versions of that page. Advertisers can then track and see which version is most effective for their purposes in terms of driving return on investment. The new tool represents one of the biggest product launches in a while for Google’s AdWords business, Leung said. Advertisers can sign up for Website Optimizer at www.google.com/websiteoptimizer.
