Outdoor advertising

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A hazard, a necessity, or something to brighten your day? | Advertising | MediaGuardian.co.uk

Janette Caterer, cabin crew, Essex

When walking through airports in uniform I tend to have tunnel vision to avoid questioning, but almost on a weekly basis I travel as a passenger around the world. Adverts in airports have a captive audience as people wait for delayed flights or at “airbridges” for boarding. When travelling, a quirky, funny advert can brighten up my day, but I do notice more bank adverts than any others. They are dotted around from the toilet doors to luggage trolleys. Planes are even being painted externally to carry advertising. I saw a Monarch aircraft on the tarmac decorated to advertise Hed Kandi house music in preparation for flights to Ibiza over the summer.

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