Should web sites do mobile?

According to Google, yes; and it will use AdSense to put adverts on your pages. On a mobile.

Here’s the announcement:

AdSense for mobile program policies AdSense for mobile allows publishers to generate earnings from their mobile webpages using targeted Google ads. Just like AdSense for content, with AdSense for mobile Google matches ads to the content of your site — in this case, your mobile website. You’ll earn money whenever your mobile website’s visitors click on your ads.

The announcement explains that “AdSense for mobile is available in a limited number of locations,” and goes on to explain:

In addition to our standard program policies, publishers wishing to participate in AdSense for mobile must also comply with the following policies specific to mobile-compliant webpages.

The “help page lists Website Requirements:

Webpages must be mobile-compliant and developed with a server-side scripting language such as PHP; AdSense for mobile ad code will not display ads on standard webpages.

Mobile Webpage Markup Languages:
* wml (WAP 1.x.) *
xhtml (WAP 2.0) *
chtml (imode, etc.) Ad Placement and Behavior *

Only one AdSense for mobile ad unit may be displayed per mobile webpage.

* A “double” ad unit can only be placed on the bottom of the page, but may appear above the page’s footer (e.g. navigational links, copyright messages, etc.).
* Google ads displayed on a publisher’s mobile-compliant webpage may not be modified or obscured in any way.
* After a user click, display of the advertiser’s landing page may not be interrupted or prevented in any way. For instance, publishers may not display their own interstitial pages before taking users to the advertiser’s website.

Site accessibility
Our crawler must be able to access your mobile webpages to provide relevant ads. For more information, please see our entry on mobile ad targeting.


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