Archive for July, 2008

How to sail…

July 31, 2008
Always leave the boat to itself. It knows more about sailing than you do. After all, it’s been at it longer than you have…
Click on the picture to load Quicktime video…

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“Give us ads that we’re interested in! – or we skip them” – Tivo viewers

July 31, 2008

It’s got to be the non-surprise of the century: the reason people don’t like junk mail is “I’m not interested in it” reports Tivo. And if they see a TV advert they find interesting, they’ll make a point of watching it. So: when are we going to start sending people the data they want to see?

The Tivo survey of its audience during the month of May 2008 was reported in Adweek without any attempt to mention targeting.

Tivo’s own PR announcement – by contrast – was gently focused on this. It didn’t actually say that “we shouldn’t show people adverts they don’t want to see” but it did hint at it. Using phrases like “new insights that were unimaginable only a few years ago,” Tracey Scheppach of Tivo subsidiary Starcom said:

“New viewing behaviors revealed by correlations between household demographic, product category and ad fast-forwarding shows that while everyone is fast-forwarding through ads, effective message delivery can help make an ad resonate more. The Power||Watch(TM) ratings service will continually enable us to more accurately measure viewer behavior by specific demographic segments, which in turn can help us adjust our strategy and maximize return for our clients. The future looks promising.”

To a creative or client-focused ad agency exec, this means: “How do we cone people into looking at ads they don’t want to see?” Well, sure; half the skill of really clever creative camapigns is exactly that. Nobody needs brown water with bubbles in it, but advertising has made Coke and Pepsi the brand powers they are. Why would you watch a commercial aimed at tricking you into spending money you should spend on good food, into toxic herbs you burn? Logically, you wouldn’t, but in reality, cigarette adverts continue to confuse the ignorant.

But the lessons learned by the advertising industry may not be the ones Tivo is trying to teach. What Tivo has shown is that yes, people skip adverts – but also, they watch adverts that are relevant to them.

For other screen media, the lesson, surely, has to be: “We need the sort of user data Tivo can offer its advertisers.” We have to find ways of identifying the specific viewer, not just the demographic.

This means that we aren’t just going into DIY stores and showing vids of people buying plant pots and grow-bags, on the vague grounds that they might be the same people. It means we are actually tracking their loyalty cards as individuals, and finding ways of working out which aisle they are pushing the carts down, and predicting what they are likely to need next.

Someone who has purchased drill bits, a saw and rabbit food; do they actually have a rabbit cage already? Maybe they are the sort of person who could be tempted to buy the new, giant, multi-storey rabbit mansion? or a rabbit security system, or even a rabbit cook-book? or planks and wire mesh? Or are they a doting grandmother, ready for adverts about cuddly rabbit toys?

Tivo user data would make sure we knew which person was interested in what. Cellular phone data would give us a fix on where they are, to within ten feet. Loyalty card data would let us know their purchasing patterns as well as their current interests.

The problem of “which adverts do you skip?” for TiVo isn’t a problem! It’s a powerful tool. What we need, sensibly, is a similar tool for other screen media. We need billboards that recognise individual buyers. We need web servers which spot the particular surfer.

It all boils down to grabbing the “privacy” idiom by the neck, and understanding the real differences between genuine intrusiveness, and “providing a helpful service.” And the tools to nip the “adblock” trend in the bud are within our grasp. All we need, frankly, is a few industry leaders with the courage to use them.

Adweek article below:

TiVo: Viewers Skip Fewer ‘Relevant Ads’

July 30, 2008

-By Steve McClellan

NEW YORK TiVo released the first batch of data (covering May 2008) from its new second-by-second commercial audience measurement service, PowerWatch, which company officials said supported the idea that viewers skip fewer ads that they see as relevant to their circumstances.

The data from the service is drawn from a panel of 20,000 volunteer TiVo users and it revealed that all demographic segments time shift and fast-forward through commercials at a high rate. In prime time on the broadcast networks, about 57 percent of all viewing is time shifted and 66 percent of the ads are skipped. For all TV networks (cable and broadcast) across all time periods, about 36 percent of viewing is time shifted and about half the ads are skipped, said Todd Juenger, vp, gm, audience research and measurement, TiVo.

Juenger said that the PowerWatch data debunked the perception that early DVR adopters (TiVo subscribers for more than three years) were heavier ad skippers than more recent converts. There’s no discernable difference in the levels of time shifting or ad skipping between the two groups, he said.

But much of the specific ad skipping varies by demographic. For example, the May PowerWatch data indicated that viewing for children’s skincare products in homes with children under 12 was 37 percent greater than in homes with adults 50-plus. Ads for toys and games had 22 percent more viewing in homes with children under 12. By contrast, political ads had 15 percent more viewing in the homes with adults 50-plus, while ads for hair restoration products and wigs had 10 percent more viewing in those homes.

“If you have an ad that is relevant, you are more likely to pay attention,” said Juenger. “Commercial skipping is not as random as some people think and there are clear differences by demographic group.”

Charter PowerWatch client Starcom agrees. “New viewing behaviors revealed by correlations between household demographic, product category and ad fast-forwarding shows that while everyone is fast-forwarding through ads, effective message delivery can help make an ad resonate more,” said Tracey Scheppach, svp, video innovation director at Starcom.

TiVo press release here:

TiVo Launches Power||Watch(TM) Ratings Service, Teams With Starcom to Release Initial Findings

TiVo Launches Power||Watch(TM) Ratings Service, Teams With Starcom to Release Initial Findings
Posted : Wed, 30 Jul 2008 14:31:08 GMT
Author : TiVo Inc.
Category : Press Release
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– No meaningful difference in Timeshifting or ad fast-forwarding between DVR ‘early adopters’ and more recent TiVo subscribers – – First look at demographic segmentation proves all viewers are fast- forwarding ads at high rates, though specific commercials skipped vary by segment –

ALVISO, Calif. and CHICAGO, July 30 /PRNewswire-FirstCall/ — TiVo Inc.(Nasdaq: TIVO), the creator of and a leader in advertising solutions andtelevision services for DVRs, and media planning and buying company StarcomUSA, today unveiled the first data from TiVo’s Power||Watch(TM) ratingsservice for the broadcast month of May 2008. TiVo’s Power||Watch(TM) ratingsservice provides advertisers access to second-by-second program and commercialratings data, with demographic segmentations, for 20,000 households who havevolunteered to take part in a “passive” consumer panel — all subscribers haveto do is watch TV, and there are no special logins or separate devices neededto participate.

The Power||Watch(TM) ratings service provides TiVo’s Stop||Watch(TM)ratings service subscribers the ability to look at TV viewing broken down bystandard household demographics including income, geography, ethnicity, numberof children and tenure of TiVo subscriber, among others. Given that these20,000 TiVo subscribers have expressly consented to TiVo’s collection of theirpersonally identifiable viewing information, TiVo can associate household datawith the viewership data then produce program and commercial viewershipreports by aggregate demographic and behavioral audience groups. All reportsprepared by TiVo using this data are anonymous.TiVo’s Power||Watch(TM) ratings service is a companion tool to theStop||Watch(TM) ratings service, which compiles second-by-second behavioraland viewership data from a separate anonymous sample of 20,000 TiVo units. Theinformation is offered via an easily sortable database of ratings fornationally run programs and advertisements from cable and broadcast networksdating back to September 2006.

May 2008 Power||Watch(TM) Ratings Service Highlights

— The Power||Watch(TM) ratings service research indicated that, contraryto popular perception, subscribers who have used the TiVo(R) service for morethan three years, the “early adopters,” are no more likely to avoidcommercials than those who have only been TiVo subscribers for one to threeyears. Essentially, there is no meaningful difference in the amount ofTimeshifted viewing or fast-forwarding between these subscriber groups.

— All demographic segments Timeshift and fast-forward commercials at ahigh rate, although the specific commercials viewers choose to skip varies.For example, there are significant variances in the amount of time householdswith children under 12 spent watching commercials for certain productcategories during Timeshifted viewing compared to households with adults over50.

Todd Juenger, Vice President & General Manager, TiVo Audience Research &Measurement said, “DVRs have changed every aspect of television viewing. Forthe past year and a half, the Stop||Watch(TM) ratings service has helped theindustry better understand how DVRs are impacting viewing behavior, especiallyTimeshifting and commercial fast-forwarding. Nonetheless, questions remainedabout who is watching or fast-forwarding what commercials and how it relatesto household demographics. The Power||Watch(TM) ratings service providesanswers to these questions.”

Product Category Comparison:
Households with Children Under 12 vs. Households with Adults Over 50

More Watched Product Categories: Households with Children Under 12

Average Seconds Viewed in
Timeshifted Mode
HH with HH with
Product Category Children < 12 Adults 50+ Variance
Children’s Skincare Products 18.55 11.64 -37%
Toys & Games 19.82 15.49 -22%
Cakes, Pies, Pastries, Donuts 19.33 15.22 -21%
Computer Games & Educational
Software 28.29 22.60 -20%
Schools & Camps 28.35 22.81 -20%

*Source: Power||Watch Data, May 2008 — All dayparts

More Watched Product Categories: Households with Adults Over 50

Average Seconds Viewed in
Timeshifted Mode
HH with HH with
Product Category Children < 12 Adults 50+ Variance
Political Parties 25.99 29.86 15%
Collectibles, Art & Galleries 30.11 33.40 11%
Hair Restoration Products & Wigs 12.04 13.30 10%
Floor Furniture Polish22.50 23.926%
Foreign Tourism 22.09 23.295%

*Source: Power||Watch Data, May 2008 — All dayparts

“This preliminary look at TiVo’s second-by-second viewing data pointstoward the growing availability of new insights that were unimaginable only afew years ago,” said Tracey Scheppach, Starcom USA SVP/Video InnovationDirector. “New viewing behaviors revealed by correlations between householddemographic, product category and ad fast-forwarding shows that while everyoneis fast-forwarding through ads, effective message delivery can help make an adresonate more. The Power||Watch(TM) ratings service will continually enableus to more accurately measure viewer behavior by specific demographicsegments, which in turn can help us adjust our strategy and maximize returnfor our clients. The future looks promising.”

Starcom was the first media agency to purchase the Stop||Watch(TM) ratingsservice, TiVo’s flagship research product, and assisted TiVo in itsdevelopment of the Power||Watch(TM) ratings service — currently available toall Stop||Watch(TM) ratings service clients. Starcom also purchased theinaugural custom survey of the Power||Watch(TM) ratings service panelists,which will provide viewership segmentations based on responses to client-driven questions. The survey is expected to be fielded later this year.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category ofproducts with the development of the first commercially available digitalvideo recorder (DVR). Sold through leading consumer electronic retailers andour website, TiVo has developed a brand which resonates boldly with consumersas providing a superior television experience. Through agreements with leadingsatellite and cable providers, TiVo also integrates its DVR service featuresinto the set-top boxes of mass distributors. TiVo’s DVR functionality and easeof use, with such features as Season Pass(TM) recordings and WishList(R)searches and TiVo KidZone, have elevated its popularity among consumers andhave created a whole new way for viewers to watch television. With a continuedinvestment in its patented technologies, TiVo is revolutionizing the wayconsumers watch and access home entertainment. Rapidly becoming the focalpoint of the digital living room, TiVo’s DVR is at the center of experiencingnew forms of content on the TV, such as broadband delivered video, music andphotos. With innovative features, such as TiVoToGo(TM) transfers and onlinescheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TVyour way(R).” The TiVo(R) service is also at the forefront of providinginnovative marketing solutions for the television industry, including a uniqueplatform for advertisers and audience research measurement.

TiVo, ‘TiVo, TV your way.’, Season Pass, WishList, TiVoToGo, Stop||Watch,Power||Watch, and the TiVo Logo are trademarks or registered trademarks ofTiVo Inc. or its subsidiaries worldwide. (C) 2008 TiVo Inc. All rightsreserved. All other trademarks are the property of their respective owners.

About Starcom USA

Starcom (http://www.starcomworldwide.com) is a full-service media divisionof Starcom MediaVest Group, which is ranked one of the largest mediacommunications agencies in the world and encompasses an integrated network ofhighly specialized consumer contact companies. Consistently recognized bythird-party sources as an industry powerhouse, Starcom was named Media Agencyof the Year by Advertising Age two years in a row and Media magazine the lastfive years. Starcom’s organization includes strategic marketing communicationarchitects who are highly specialized in media management, response media,internet and digital communications, as well as multicultural, entertainment,sports sponsorship and event marketing and media. With over 900 employees andover $8 billion in billings in the U.S. alone, Starcom delivers brand-buildingresults for many of the world’s leading companies.

SOURCE TiVo Inc.

Not politically correct, but nicely done: breasts!

July 27, 2008

A poem…

Round Robin from Me Tart

Round Robin from Me Tart

The Breast Man
by Dana

Now how do you account for that,
Enamoured of two mounds of fat,
Some blood, some glands, some lymph, some skin?
It matters not what shape they’re in.

Whether soft and large or firm and small,
The Breast Man will admire them all.
No two go by he won’t observe
Enjoying each enticing curve.

If in a sweater, nice and tight,
You know he’ll keep them in his sight.
And across his face will spread a smile
When he sees them in profile.

Or beneath a tee-shirt without a bra,
He’ll stand transfixed as if in awe.
His eyes will scan the folds and ripples
Seeking out those hidden nipples.

Should he see some dishabilled
(That’s not quite clothed, not quite revealed)
It will put him in a happy mood;
In ecstasy should he see some nude!

‘Though politically now it’s incorrect
To think of woman as sex object
It’s always been that way, it seems,
And always will. It’s in his genes.

So ladies if you’re well endowed
Just walk right past him thrust out proud.
You’ll make the man who’s breast fixated
So very, very tit-elated.

sailing clubs with Tasar dinghies

July 22, 2008

This is a snapshot of Tasar-equipped clubs, taken July 22 2008. It’s from the Tasar sailing web site

Club Region/Country No of Tasar

Whitstable Y C

Kent, England

28

Loch Earn S C (LESC)

Perthshire, Scotland

15

No club provided

11

Porthpean S C

Corwall

11

Queen Mary S C

Middlesex, England

10

Babbacombe Corinthian SC

Devon.England

9

Wimbleball S C

Somerset, England

9

Royal Lymington Y C

Hampshire, England

8

Llangorse S C

North Wales

6

Pentland Firth Y C

Caithness, Scotland

6

Einfelder See

Germany

5

Wilsonian S C

Kent, England

5

Brightlingsea and Hayling Island S C

Essex, England

4

Bartley S C

West Midlands, England

3

Grafham Water S C

Cambridgeshire, England

3

Oxford S C

Oxfordshire, England

3

Torpoint Mosquito

CORNWALL

3

2

Chipstead SC

Kent, England

2

Clevedon SC

North Somerset, England

2

Corus S C (Magam)

West Glamorgan, Wales

2

Crawley Mariners Y C

West Sussex, England

2

Earlswood Lakes S.C.

West Midlands, England

2

East Lothian Y C

Lothian, Scotland

2

Helford River Sailing Club

Cornwall

2

Lymington Town SC

Hampshire, England

2

Redoubt Sailing Club

Kent, England

2

Scammonden Water SC

Lancashire, England

2

Vechtesee

2

West Oxford SC

Oxfordshire, England

2

West Riding SC

West Yorkshire, England

2

Weston S C

Hampshire, England

2

WV Oostvoorne

Southwest Holland

2

Annandale SC

Dumfries and Galloway, Scotland

1

Ardleigh SC

ESSEX, England

1

Associazone Vela Ceresio

6918 FIGINO

1

Banff SC

Aberdeenshire, Scotland

1

Bexhill S C

East Sussex, England

1

Blackpool and Fleetwood Yacht Club

Lancashire, England

1

Blue Circle S C

North Kent, England

1

Bordesholmer Segelverein

Bordesholm, Germany

1

Broadstairs SC

Kent, England

1

Buenting – Bad Zwischenahn

Oldenburg, Germany

1

Burghfield SC

Berkshire, England

1

Burgsee

Germany

1

Chew Valley Lake S C

Avon, England

1

Circolo Nautico Andora

Andora, Italy

1

Circolo relico citta sli Riccione

1

Circolo Velico Sassonia

Fano

1

Combs S C

Derbyshire, England

1

de Doordrijvers

Durgerdam, Netherlands

1

Delting Boating Club

Shetland, Scotland

1

Denver SC

East Anglia

1

Durleigh S C

Somerset, England

1

Durleigh SC

1

East Dorset SC

East Dorset, England

1

East Lothian Yacht Club

North Berwick

1

Echinger Segel-Club

Ammersee

1

Erfthaler See

Germany

1

Fishers Green S C

Essex, England

1

Goring on Thames S C

Berkshire, England

1

Großes Meer

Germany

1

Halfway YC

Essex, England

1

Harwich Town SC

Essex, England

1

Hastings S C

East Sussex, England

1

Helensburgh S C

Glasgow, Scotland

1

Hollowell SC

Northamptonshire, England

1

Hunts SC

Cambridgeshire, England

1

Inside oostende

Zomergem, Belgium

1

KØS

Svanemølle Havn, Denmark

1

Largo Bay S C

Fife, Scotland

1

Lerwick Boating Club

Shetland, Scotland

1

Littleton SC

Middlesex, England

1

Llandudno S C

North Wales

1

Marconi Sailing Club

Essex, England

1

Norfolk Broads Y C

Norfolk, England

1

Northampton S C

Northamptonshire, England

1

Notts County S C

Northamptonshire, England

1

Otterstaedter Altrhein

Germany

1

Ouse Amateur S C

Norfolk, England

1

Oxford S.C.

Oxfordshire, England

1

Paignton S.C

Devon, England

1

Pevensey S C

East Sussex, England

1

Reading & Rock S C

Thames Valley

1

RNSA

Hampshire, England

1

Rollesby Sailing Club

Norfolk, England

1

Saundersfoot Sailing Club

Pembrokeshire, Wales

1

Segelclub Neumuenster

Einfelder See

1

Segelverein Passee

Germany

1

Shearwater sailing club

Southern

1

Sheffield Viking S C

Yorkshire, England

1

Stausee Bautzen

Germany

1

Stewartby Water Sports Club

Bedfordshire, England

1

Stoneybridge S C

South Uist, Scotland

1

Sutton in Ashfield S C

Northamptonshire, England

1

Swanage SC

Dorset, England

1

Thorney Island

West Sussex, England

1

Thorpe Bay SC

Essex, England

1

Townsville Sailing Club

Queensland, Australia

1

Vierwaldstätter See

Switzerland

1

Vlietlanden

Vlietlanden

1

Vrybuiter Loosdreecht

1

Warsash SC

Hampshire, England

1

Welton S C

East Yorkshire, England

1

Whalsay Boating Club

Shetland, Scotland

1

Wörthsee

Germany

1

WSW 1921

Wiesbaden Schierstein

1

WSW-Berlin

Germany

1

WYC

Bremen

1

Something like “buddi” but for satellite, not GSM

July 22, 2008

Revolutionary Emergency Messenger and Personal Tracker Allows Users to Summon Help from Virtually Anywhere on the Planet

Outdoor Retailer Summer Market
Booth #76003

SALT LAKE CITY–(BUSINESS WIRE)–SPOT Inc. today announced the introduction of the SPOT Satellite Messenger. The SPOT messenger gives consumers a vital line of communication, independently of cellular coverage, with emergency services, friends, and family. SPOT is a revolutionary product that is designed to raise the safety factor for hundreds of millions of people around the world.

All of us have heard the news stories of people getting lost, stranded or worse in the mountains or remote areas beyond the range of their cellular phones and weve all wondered what would we do if caught in those same dangerous or potentially life-threatening situations, said Darren Bassel, Director of Retail Marketing for SPOT Inc. Now, with SPOT, you can send a message for help or tell family members, friends or the authorities exactly where to find you using GPS accuracy. For anyone who ever drives their truck or car, or works or plays anywhere regardless of cellular coverage, help is now only a push button away.

SPOT message and tracking functions enable users to send messages to friends, family or emergency responders, based on varying levels of need and to visually track the location of the SPOT Satellite Messenger:

  • Alert 9-1-1 dispatches emergency responders to an exact location
  • Ask for Help sends a request for help to friends and family
  • Check In lets contacts know where you are and that you are okay
  • Track Progress sends and saves your location and allows contacts to track your progress using Google Maps

Weighing just over 7 ounces and priced at less than US $150, the SPOT Satellite Messenger provides consumers with the ability to send for emergency assistance in time of need; notify employers, friends or family of their status; and allows them to visually track the messengers location and progress on a computer using Google Maps and the SPOT website. SPOT uses convenient, easy-to-replace AA size lithium batteries for complete portability and when powered on, has a standby battery life of approximately 12 months. SPOT floats and its rugged waterproof construction is engineered to withstand a wide variety of extreme environmental shock and temperature conditions.

SPOT is ideal for the growing market of outdoor enthusiasts, specifically when they are backpacking, camping, fishing, hiking, hunting, ice and rock climbing, skiing, snowmobiling, snowshoeing or participating in recreational maritime activities. Experian® Simmons Research estimates that the qualified outdoor enthusiast market alone exceeds 64 million consumers in the United States. SPOT is also ideal for those who need to notify others of their status after a natural or man-made disaster.

The National Association for Search and Rescue estimates more than 50,000 search and rescue missions are initiated each year in the United States alone. Many of these missions are undertaken without search and rescue knowing the exact location of the missing party. SPOT removes this unknown by providing GPS location coordinates that are accurate to within 20 feet.

SPOT can also be used for commercial lone worker safety applications for those businesses with employees operating in remote areas outside the range of cellular and other wireless communications. It is also a valuable safety tool for any person who drives their automobile outside of cellular coverage or for emergency messaging during natural disasters such as hurricanes or other situations when cellular or land-based communications may be damaged or unavailable.

Mr. Bassel added, Never before have all of these innovative features existed in one device in some cases, the technology just didnt exist, and those that did were too expensive. Now, virtually everyone can afford a potentially life-saving satellite messenger. The SPOT Messenger really represents the next-generation of satellite-based solutions for consumers. This product is just the first in what we expect to be a series of innovative SPOT satellite products designed for the everyday consumer. We anticipate our solutions will serve our customers around the world with long term peace of mind for years to come.

Pricing and Availability

The SPOT Satellite Messenger will be available to the public starting November 1, 2007 through retailers and through SPOT Inc.s Web site, www.findmespot.com. The SPOT messenger will be available for $149 USD. Initially, service fees will be offered for at $99 USD. Later, monthly and multi-year options will be available. Optional features include automatic tracking service (SPOTcasting) and private rescue service for countries or regions with non-responsive emergency services.

Coverage

SPOT works around the world, including virtually all of the continental United States, Canada, Mexico, Europe and Australia, portions of South America, Northern Africa and Northeastern Asia, and hundreds or thousands of miles offshore of these areas. SPOT uses the GPS satellite system to determine a users location and the SPOT network to transmit that location and the users status. The SPOT network features satellite technology with a proven 99.4% reliability while processing over 6 million messages a month the equivalent of 2.3 messages per second.

Product Specifications

Approximate Dimensions: 4.38 X 2.75 X 1.5 inches
Operating Temperature Range: -40 to 185 degrees Fahrenheit.
Weight: 7.37 ounces

For more information on how SPOT Inc. is helping users live to tell about it with its SPOT Satellite Messenger device, visit www.findmespot.com.

About SPOT, Inc.

The SPOT Satellite Messenger, the worlds first satellite messenger, uses both the GPS satellite network to determine a customers location and the SPOT network to transmit that information to friends, family or an emergency service center. SPOT Inc., a subsidiary of Globalstar, Inc., provides lifesaving communications technology that allows users to communicate from remote locations around the globe. Thanks to this affordable, cutting-edge personal safety device, the company offers people unmatched peace of mind by allowing customers to notify friends and family of their location and status, and to send for emergency assistance in time of need, completely independent of cellular phone or wireless coverage. For more information on how SPOT, Inc. is helping users live to tell about it from disaster preparedness to outdoor adventure purposes visit www.findmespot.com.

Contacts

Moroch Partners
Mark Brinkerhoff, 214-520-5635
mbrinkerhoff@moroch.com

 SPOT Inc.

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SPOTcasting capture via Google Maps(TM) (Photo: Business Wire)

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SPOT – The World’s First Satellite Messenger (Photo: Business Wire)

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Still needs editing, though!

July 18, 2008

FAMOUS PAINTING STOLEN

A thief in Paris planned to steal some paintings from the Louvre.
However, he was captured only two blocks away when his van ran out of gas.
When asked how he could mastermind such a crime and then make such an obvious error, he replied: “Monsieur that is the reason I stole the paintings.”



I had no Monet



to buy Degas



to make the Van Gogh”

See if you have De Gaulle to send this on to someone else.


http://www.sdmart.org/lautrec/intro.html
I sent it to you because I figured I had nothing Toulouse!

“Brewer: you left your bucket where I tripped over it!”

July 9, 2008

Bucket from spirejanitorial.co.ukDear Mrs Simpson:
We write in connection with the unfortunate incident in Grassington in August last year for which you are claiming damages. We note that you are being represented by Russell and Russell, Solicitors.

We do wonder whether one of them is called Jack as they do seem to have made a complete dog’s breakfast of your claim. You really should have read it more carefully before signing it rather than trusting them to come up
with a sensible claim.

So you were having breakfast in Grassington and asked a cleaner the way to the toilet, tripped over a cleaning bucket and injured your leg and you seem to think we are responsible for it. Let us look at the details of the claim.

I have always regarded Jack Russells as flea ridden, unhygienic, annoying dogs that are forever yapping at your ankles but for some mysterious reason are much loved by their owners. That is how I feel about your pair in looking at your claim. One wonders if the concept of cleaning is wholly alien to them.

They certainly have little idea about the practicalities. They seem to think there is something wrong with leaving a bucket near a pillar. You spoke to a cleaner, who was presumably there because they were cleaning. This is likely to involve a mop and bucket. The bucket has to be placed somewhere, you know. It can’t exist on its own in mid-air. They then complain that there was a failure “to cause the bucket to be returned to or to be stored in a proper and safe place”. How is a cleaner to use a bucket to clean after it has been returned to such a place? They go on in a similar fashion and one has to ask what planet these people are on.

They object to the failure by the cleaner to warn you of the bucket. Well presumably the cleaner thought you were a perfectly sensible women who didn’t need patronising comments like “there’s a bucket there, please don’t walk into it” and assumed you were perfectly capable of seeing where you were going.

That you injured your leg on an old damaged bucket is to be regretted. That such a bucket was in use is to be celebrated – people are far too ready to throw out perfectly serviceable equipment these days long before its useful life has passed. However it sounds like a very nasty injury given that, if the Doctor’s report is to be believed, you still had not fully recovered in March.

Which brings us to the medical report by Mr M Saab, FRCS, FFAEM, MEWI, MAE, MRCME as it is here that your case starts to fall down. We were a little concerned to see your occupation given on the first page as Bankruptcy/Insolvency as we have never regarded being an undischarged bankrupt as a profession or calling, however we were relieved to discover what this really meant later in the report.

The report states that you were in the Devonshire Arms Public House on 19 August 2007 “when she banged into a bucket…which resulted in an injury to her lower right leg”. However in the Claim your pair of dogs assert you were in the Black Horse Hotel when the incident occurred. You can’t have been in both places at the same time so either the claim isn’t supported by the medical report (because it is wrong) or if the medical report is correct you must be claiming for an incident that never occurred, because the claim is wrong. In short it would seem you don’t have a leg to stand on.

Or are we to infer from the documents sent to us that you were so pissed that you didn’t know where you were and it could have been either place? But pissed? At 9:15? On a Sunday morning? If so it would explain why you didn’t see the bucket. It would also give a whole new meaning to the sentence in the medical report: “She managed to drive home with some difficulty.” In either case, game, set and match to us I think.

However all of this pails into insignificance compared to what I am about
to tell you. It seems your dogs of Solicitors don’t know how to do a search on the Companies House Web site. It’s not difficult, you go to http://www.companieshouse.gov.uk follow the link to web check and enter the company details.

What they probably wanted to do was sue Cains Beer Company plc (Co No 03517207), a company formerly known as Honeycombe Leisure and quoted on the Alternative Investment Market of the London Stock Exchange. Listed on the Companies House Web site as a manufacturer of beer and operator of restaurants and bars and whose head office is a large brewery in the middle of Liverpool. In fact if they had just looked at the company’s headed notepaper instead they should have got it right. What they actually did was pick out The Robert Cain Brewery Ltd (Co No 04955406) a vinegar brewer that has yet to start trading (the word “dormant” should have given them a clue), and registered at a small house in the Liverpool suburbs.

Then they sued us, on your behalf, publishing to us what you probably assumed was a confidential medical report to be seen only by people with an involvement with this case. Well we are getting fed up with all this. We are getting fed up with wasting time having to deal with a series of incompetent ambulance chasers, like your dogs, and it has got to stop. Our initial reaction was to put in a counterclaim for negligence by your agents (the Jack Russells) for starting this court case and claiming for all the time we have had to waste in dealing with this annoying court case. We have far better things to do with our time. However we have decided at this stage not to do this for several reasons.

1. We do not want to add at this time to the no doubt considerable distress this letter will have caused you in pointing out just how hopeless your ambulance chasers are.

2. We are not sure we are legally able to counterclaim as our claim relates to a later incident (your claim) and not the original claim (Grassington). Furthermore it would involve us spending even more time and money on this matter especially if we lost.

3. We wouldn’t put it past your dogs to drop the original claim, which by the time you talk to them they will probably have done, and leave you in the lurch having to defend a claim from us on your own. The no win no fee deal you have presumably signed up for is unlikely to cover you for claims against you rather than by you. Furthermore it is your solicitors and not you we are annoyed with.

Therefore as long as we receive a cheque for the nominal sum of £25 within the next 14 days we are willing to forget about the whole matter. In order not to be seen as profiting from your misfortunes (both the accident and your solicitors), the cheque should be made payable to KIND, a local children’s charity. http://www.kind.org.uk We suggest that you get your solicitors to write the cheque as it is their incompetence we are objecting to but as they are your agents you are ultimately responsible.

If however we do not receive this cheque we reserve the right to start a fresh claim against you and claim for the full cost of the trouble and time this matter has caused us. A sum that can be expected to be considerably larger than £25, particularly when court costs are added on.

Finally as a keen walker myself can I say how sorry I was to hear about your injury and say that if I were unable to go on walks for 6 months I would be looking at getting substantially more damages than the lower end of the scale in your claim to the court.

Hoping not to see you in court.

Yours faithfully

A Brown
Secretary

How to use IRC with Chatzilla, even if you don’t use Firefox…

July 3, 2008

ChatZilla on XULRunner

chatzilla.rdmsoft.com ›
ChatZilla on XULRunner

Windows show all

Standalone Mozilla IRC Client, no browsers attached.

tH

ChatZilla is normally used as part of SeaMonkey, or an extension to other browsers. However, this has caused problems with custom themes and other extensions, and means you can’t restart the browser without leaving IRC.

XULRunner allows you to use ChatZilla standalone, free of whatever happens to your browser.
Download

* XULRunner 1.8.0.9 for Windows more info requirements
* ChatZilla 0.9.83

Installation

1. Extract the XULRunner archive. Open a command prompt window and use cd to switch to the XULRunner directory.
2. Run xulrunner –register-global to register the install location.
3. Run xulrunner –install-app , where is the path to the ChatZilla .zip file.
4. Start chatzilla.exe in Program Files\ChatZilla.

If you need to copy over settings or scripts, use the ChatZilla command /pref profilePath to find your profile.
Updates

XULRunner checks regularly for new ChatZilla versions. Updates are not downloaded without your permission.

You can get more information on the update process, or subscribe to my news page to hear about new versions.
Extensions

Since 0.9.71, the Extension manager can be opened from the ChatZilla menu.

I have one extension (Windows only): MinimizeToTray for ChatZilla.
Other Builds

0.9.83 is the latest available ChatZilla build. Development builds of ChatZilla will be posted here when vaguely significant changes are made.

Unstable XULRunner (trunk) || all ChatZilla builds
Source

You don’t need to build Mozilla to build ChatZilla, but you do need bash, perl, and zip.

1. Check out mozilla/extensions/irc and mozilla/config from Mozilla CVS trunk (HEAD).
2. Apply this patch: xrmakeJ.diff.txt.
3. Go to mozilla/extensions/irc/xpi and run bash makexpi.sh.
4. The new zip file in the directory is the XULRunner app package.

Help || News

chatzilla.rdmsoft.com

ChatZilla on XULRunner

Windows show all

Standalone Mozilla IRC Client, no browsers attached.

tH

ChatZilla is normally used as part of
SeaMonkey, or an
extension to other
browsers. However, this has caused problems with custom themes and
other extensions, and means you can’t restart the browser without leaving IRC.

XULRunner allows
you to use ChatZilla standalone, free of whatever happens to your browser.

Download

Installation

  1. Extract the XULRunner archive. Open a command prompt window and use cd to switch to the XULRunner directory.
  2. Run xulrunner --register-global to register the install location.
  3. Run xulrunner --install-app <package>,
    where <package> is the path to the ChatZilla .zip file.
  4. Start chatzilla.exe in Program Files\ChatZilla.

If you need to copy over settings or scripts, use the ChatZilla
command /pref profilePath to find your profile.

<!–

  • Known Issues

    • – -register-global is unsuitable if you’re installing XULRunner
      for one user account. In this case, use – -register-user instead.
    • By default, xulrunner - -install-app installs globally. See
      xulrunner - -help for advanced options.
    • Because XULRunner is a developer preview, installation isn’t much fun yet.
      On Windows and Linux, you can install manually by extracting the ChatZilla
      .zip file and copying in xulrunner-stub.
    • On Mac, there are two ChatZilla menus. Suggestions on how to merge the two
      or what to rename the rightmost one to are welcome.
    • Neither chatzilla.exe on Windows or ChatZilla.app on Mac get icons. The “cZ”
      icon in .ico and .xpm format is included in chrome/icons/default.

    –>

    Updates

    XULRunner
    checks regularly for new ChatZilla versions. Updates
    are not downloaded without your permission.

    You can get more information on the update process,
    or subscribe to my news page to hear about new versions.

    Extensions

    Since 0.9.71, the Extension manager can be opened from the ChatZilla menu.

    I have one extension (Windows only): MinimizeToTray for ChatZilla.

    Other Builds

    0.9.83 is the latest available ChatZilla
    build. Development builds of ChatZilla will be posted here when vaguely
    significant changes are made.

    Unstable XULRunner (trunk) ||
    all ChatZilla builds

    Source

    You don’t need to build Mozilla to build ChatZilla, but you do need
    bash, perl, and zip.

    1. Check out mozilla/extensions/irc and
      mozilla/config from
      Mozilla CVS trunk (HEAD).
    2. Apply this patch:
      xrmakeJ.diff.txt.
    3. Go to mozilla/extensions/irc/xpi and run
      bash makexpi.sh.
    4. The new zip file in the directory is the XULRunner app package.

    Help || News